建立电力营销风险管理机制的构想  

Conceiving of Risk Management Mechanism of Power Marketing

作　　者：熊先文 瞿邦清 

机构地区：[1]铜陵供电公司,安徽铜陵244000

出　　处：《电力需求侧管理》2004年第5期53-54,共2页Power Demand Side Management

摘　　要：电力市场化改革使电力销售面临风险。如何依据现有条件构建电力销售过程中科学的风险防范机制显得越来越重要。健全的组织、完善的制度、现代化的手段和全员的风险意识是构建电力营销风险管理机制的基本要素。构建完善的电力营销风险管理机制是营销工作的重要一环。There are more and more risks in power marketing with the reform of power market. It becomes more and more important to set up a risk management me chanism in the process of power marketing under the current conditions.The essen tial elements of that mechanism consist the sound organization,perfect system,mo rden means and staff'sense of risk.The construction of that perfect mechanism i s the key link of power marketing.

关 键 词：电力营销 风险管理机制 电力销售 电力市场化改革 营销工作 风险防范机制 风险意识 构建 构想 基本要素 

分 类 号：F426.61[经济管理—产业经济] F832