体育消费行为的系统动态学分析  

Systematic and dynamic analysis on the sport consumption behavior

作　　者：宋亨国[1] 周爱光[1] 

机构地区：[1]华南师范大学体育科学学院,广东广州510631

出　　处：《体育学刊》2004年第6期129-132,共4页Journal of Physical Education

摘　　要：体育消费行为是一个动态的过程行为。从微观角度入手,采用行动者-系统动态学理论的研究方法,把这一动态系统分为体育消费心理反映模式、体育消费的实施或实现、体育消费评价3个基本环节。同时指出这3个环节的作用机制呈线形因果关系,其进程不是简单的重复,而是螺旋式的动态发展。The paper considered that the sport consumption behavior is a dynamic system and adopted the theory of actor-system dynamics in microcosmic point of view.This system is divided into three basic taches:the psychologic reflection mode,the practice and estimate of sport consumption.Contemporary,pointed to these taches' operation mechanism is linearity consequence which course is not simple repetition but dynamic helix development.

关 键 词：体育消费行为 系统动态学 体育产业 

分 类 号：G80-05[文化科学—运动人体科学]