对江西省城镇居民体育消费的市场调查  

The Marketing Investigation on Sports Consumption for Resident in Cities in Jiangxi Province

作　　者：杜国如[1] 罗小平[1] 巫文辉[1] 刘春明[1] 

机构地区：[1]华东交通大学体育学院,江西南昌330013

出　　处：《中国体育科技》2002年第9期33-35,共3页China Sport Science and Technology

摘　　要：通过调查研究 ,结果表明 ,江西城镇体育消费人群的总占有率较低 ,尤其是体育消费频度低 ;体育物质产品消费大于体育信息产品消费 ,体育劳务产品消费最低 ;在不同地理环境、人口状况、消费心理和行为等方面的居民 ,在体育消费人群集合上有显著性差异。由此认为 ,发展江西城镇体育消费市场应从体育物质产品入手 ,向体育信息产品和劳务产品发展 ;以铁路沿线城镇居民带动公路沿线居民 ,逐步形成大、中、小城镇及边远地区集市的消费网络 ;The investigation result shows that the low rate of resident of sports consumption in all resident of cities and towns in Jiangxi province, especially in the frequency of sports consumption. Sports substance consuming goods are bigger than sports information consumption. Sports service consuming is the lowest in the all. It shows that the difference areas, amount of people, consume mentality and behavior have significant different. Therefore, developing the sports consumption market should start from the sports substance goods, and then to sports information and service consumption development. The towns alone the railway line should bring the consumption of the towns of road. With the satisfied price to meet the need of different people's sports consumption.

关 键 词：江西 居民 体育消费 市场 调查 

分 类 号：G8005[文化科学—运动人体科学]