进入壁垒、退出壁垒和竞争战略理论的农户行为分析  

Entry Barriers,Exit Barriers,Competition Strategy and Peasant Household Behavior Analysis

作　　者：洪凯[1] 王德全 冯赫[1] 赵慧娥[1] 毛扬 

机构地区：[1]沈阳农业大学经济贸易学院,辽宁沈阳110161 [2]辽宁省朝阳市农村信用联社,辽宁朝阳122000 [3]辽宁省国际工程咨询研究中心,辽宁沈阳110014

出　　处：《沈阳农业大学学报（社会科学版）》2000年第3期180-183,共4页Journal of Shenyang Agricultural University(Social Sciences Edition)

摘　　要：农户是在各种已知约束条件下作出理性选择的决策者 ,农户可以通过对农业市场结构的分析 ,选择最优的竞争战略。本文通过引入企业战略理论中的进入壁垒、退出壁垒和竞争战略理论 ,进而建立起一种新的农户行为分析框架 ,为更好地理解、分析与预测各种农户行为 ,分析农业的产业结构调整。The peasant household is the policymaker who makes rational choices under all kindsof known limited conditions-choosing the best competition strategy through the analysis of agricultural market structure.This paper sets up a new frame for household behavior analysis through introducing enterprise strategic theories as theories of entry barriers exit barriers and competition strategy,etc. It provides a new tool for a better understanding,analysis and prediction of peasant household behavior,and for analyzing agricultural policy structure adjustment,'help-the-poor'measures and the phenomenon of policy failure.

关 键 词：进入壁垒 退出壁垒 竞争战略 农户 行为 

分 类 号：F30[经济管理—产业经济]