沉重的反思——重庆企业品牌建设误区分析  

Grave Re-thinking ——Analysis on Misunderstanding in the Brand Construction of Enterprises in Chongqing

作　　者：邢萱[1] 蒋智毅[1] 张锐[1] 

机构地区：[1]重庆工学院工商管理学院,重庆400050

出　　处：《重庆工学院学报》2004年第5期50-52,共3页Journal of Chongqing Institute of Technology

摘　　要：品牌是企业进入市场的通行证 ,又是一座城市的经济名片。回顾改革开放 2 0多年来 ,重庆企业品牌发展之路 ,认真总结成功的经验和失败的教训 ,对促进重庆经济和重庆企业的进一步发展 。Brand is the pass of enterprises into market, and the economic business card of a city. Looking back on the brand development of Chongqing enterprises since the opening up to the outside world of China and summarizing honestly the experience and lessons of failures are of strategic significance to the promotion of the economy of Chongqing and further development of Chongqing's enterprises.

关 键 词：企业品牌 重庆经济 企业进入 入市 误区分析 发展 市场 反思 建设 战略意义 

分 类 号：F426[经济管理—产业经济] F270