旅行社成功策划奖励旅游业务流程之研究  

A study on the process of travel agencies planning incentive tour successfully

作　　者：孙中伟[1] 索扬[1] 

机构地区：[1]河北师范大学资源与环境科学学院,河北石家庄050016

出　　处：《石家庄师范专科学校学报》2004年第6期62-66,共5页Journal of Shijiazhuang Teachers College

基　　金：河北省自然科学基金资助(D2004000172);河北省教育厅博士基金资助(B2004117)

摘　　要：奖励旅游因其本身的双重特性而备受企业与旅游界的重视,目前在国内发展迅猛,但专门从事奖励旅游业务的顾问公司和旅行社还未出现,此业务主要由较大的旅行社兼营.旅行社成功策划奖励旅游的流程包括前期准备、执行流程和保持密切的售后关系三方面,其中最重要的是具体的执行流程,需要充分且完善的规划,并且谨慎安排每一个细节,然后按计划认真执行.The incentive tour is greatly concerned by enterprises and travel agencies because of its double characters.At present,its domestic market is developing fast,but the advisory companies and travel agencies engaged in incentive tour haven’t appeared.Therefore,some bigger travel agencies are concurrently in charge of it.This paper attempts to show process of planning the incentive tour in details from the angle of the travel agencies.

关 键 词：旅行社 奖励旅游 业务流程 执行流程 

分 类 号：F590.63[经济管理—旅游管理]