关于大连市会展业发展对策的思考  

Consideration on the development strategy of convention and exhibition industry in Dalian

作　　者：郑岩[1] 魏震铭[1] 段九利[1] 

机构地区：[1]大连大学旅游学院,辽宁大连116622

出　　处：《大连大学学报》2004年第5期6-8,共3页Journal of Dalian University

基　　金：大连市社会科学院人文社会科学规划课题项目

摘　　要：会展业是21世纪最具发展潜力的新型经济形式,已经成为我国国民经济新的增长点。本文首先阐述了会展业的内涵与作用,然后对大连市会展业发展现状及其存在问题进行了详细的分析,最后提出了大连市会展业未来的发展对策,尤其强调应该坚持国际化、专业化的办展方向,加快会展专业的人才队伍建设,精心培育名牌展会。Convention and exhibition industry is the most potential economic form in the 21st century. First of all,this paper introduces the connotation and function of convention and exhibition industry.On the basis of the analysis of the present condition of convention and exhibition industry in Dalian, it puts forward the developmental strategies of Dalian convention and exhibtion industry,particularly emphasizing the direction of internationalization and specialization,the construction of talent team and the cultivation of famous brand exhibition and convention.

关 键 词：大连市 会展业 国际化 专业化 企业营销 

分 类 号：F727.31[经济管理—产业经济]