中国大陆商标命名的世纪变迁  

Changes over the Century of Chinese Brand Naming in China's Mainland

作　　者：曾祥喜[1] 

机构地区：[1]湖北大学人文学院,武汉430062

出　　处：《语言文字应用》2002年第3期40-46,共7页Applied Linguistics

摘　　要：商标品牌名称随着社会的不断发展呈现出不同的时代特征。中国大陆商标命名经过一个多世纪的变迁 ,经历了一个由简单到复杂的过程 :商标命名由封建时代的老字号发展到现代多样化品牌。这和我国市场经济的发展一脉相承 ,和社会政治制度的变迁、经济环境的发展密切相联 ,和人们对客观事物认识的过程相一致。Brand names show the characteristics of the times. In China's Mainland, brand naming has undergone a process of from simple to complicated, or, to be more exact, from traditional old fashioned names to varied modern names. This is closely associated with the development of market economy, the change of social political system and economic environment, and is in accord with people's understanding of the objective world.

关 键 词：专名 商号 商标 市场经济 

分 类 号：F760.5[经济管理—产业经济]