实施高档丝绸标志 推行丝绸名牌战略——在首批高档丝绸标志使用企业授牌仪式上的讲话  

Implement High-Grade Silk Mark, Carry out Brand Strategy-Talks at Ceremony of Con-ferring Brands to Those Enterprises Who First Use High-Grade Silk Mark

作　　者：弋辉 

机构地区：[1]中国丝绸协会,北京100034

出　　处：《丝绸》2004年第11期1-3,共3页Journal of Silk

摘　　要：高档丝绸标志的正式投入使用,将对我国丝绸业的发展产生重大影响;推动丝绸产业升级,推行丝绸品牌战略,是建设丝绸强国的重大举措。文章就进一步将实施高档丝绸标志严格纳入法制框架,如何使其持之以恒、健康发展作了详细的阐述。The formal use of high-grade silk mark will bring significant influences on the development ofour silk industry. To promote the upgrading of silk industry and carry out silk brand strategy are themajor measures to build a strong silk country. The paper expounds in detail how to bring the implementa-tion of high-grade silk mark into the legal system framework and make it persevere and develop healthily.

关 键 词：丝绸 名牌战略 纺织工业 发展战略 市场竞争力 

分 类 号：F426.81[经济管理—产业经济]