我国体育市场可持续发展的理论探讨  

Theory Discussion on Development of Sports Market in China

作　　者：章岚[1] 

机构地区：[1]西安交通大学体育部,陕西西安710061

出　　处：《西安体育学院学报》2002年第2期26-28,共3页Journal of Xi'an Physical Education University

摘　　要：培养、发展体育市场是发展体育产业的先决条件。体育市场可持续发展 ,必须进一步深化体育改革 ,转变政府职能 ,加强体育市场法制、机构建设和人才的培养 ,完善体育市场体系 。Promoting and developing sports market is the pre-condition of exploiting sports industry. The stable and continous development of sports market needs further reform and transformation on government function. It is also necessary to strengthen sports market legal system, organization-setting up and talent-training. We must perfect sports market system and consequently we should guide and lead correct sports consumption.

关 键 词：体育市场体系 体育改革 培养 体育消费 体育产业 引导 中国 可持续发展 人才 机构建设 

分 类 号：G80-05[文化科学—运动人体科学] G812[文化科学—体育学]