民众对体育彩票认知程度及消费心理的调查研究  

Investigation on Common People's Acknowledgement and Consumption Feelings of Sports Lottery

作　　者：臧鸣放[1] 谷小丽[2] 

机构地区：[1]西北师范大学体育学院,甘肃兰州730070 [2]兰州铁道学院体育部,甘肃兰州730070

出　　处：《体育科学》2003年第1期39-40,52,共3页China Sport Science

摘　　要：民众是体育彩票市场发展的原动力,本文采用调查法和文献资料法,对民众对体育彩票认知程度及消费心理进行调查和统计分析。研究目的在于为我国体育彩票市场的健康发展提供理论依据。研究结果表明,民众对体育彩票的理论认知程度和技术认知程度均有待提高,需要采取相应的对策。The purpose of this study is to provide theoretical basis for the development of Chinese sports lottery market. Common people's acknowledgement and consumption feelings of sports lottery were investigated and analyzed by methods of literature study and questionnaire. The results show that both people's theoretical and technological acknowledgement of sports lottery needs to be improved and appropriate strategies should be taken to help the improvement.

关 键 词：体育经济 体育彩票 民众 认知程度 消费心理 调查研究 

分 类 号：G80-05[文化科学—运动人体科学]