中国竞赛表演产业的经营模式  

Operational Model of Competitive Performance Industry in China

作　　者：陈云开[1] 俞继英[2] 

机构地区：[1]上海体育学院体操系,上海200438 [2]上海体育学院院长办公室,上海200438

出　　处：《上海体育学院学报》2002年第2期12-16,共5页Journal of Shanghai University of Sport

基　　金：国家哲学社会科学基金青年项目 ( 0 1CTY0 0 3);教育部博士点基金资助课题

摘　　要：通过调查访问 ,透过市场现象 ,抽象经营模式。认为 ,国家体育总局以政策性经营方式调控产业发展 ;运动项目管理中心组织管理职业联赛和国家队的无形资产 ;项目协会所属的公司代理协会的商务 ;俱乐部经营的主要内容是企业冠名、比赛训练和市场培育 ;In the light of the investigation and interviews, from the market phenomenon and abstract management model, the authors find that China General Bureau of Physical Cultural and Sports controls and regulates the industrial development by policies; the administrative centers of individual sports organize and administer the professional league and the intangible assets of the national teams; the companies attached to respective sports associations carry out the business on behalf of their associations; The main business of sports clubs is to name enterprises after their teams, to organize competitions, training and foster the market; and the pricing method is generally based on the market demand.

关 键 词：经营模式 经营内容 经营方式 政策性经营 附属公司 俱乐部经营 定价方式 

分 类 号：G80-05[文化科学—运动人体科学]