关于2008年北京奥运会传媒方略的探讨  

A Discussion on the Media Strategy of Olympics 2008 in Beijing

作　　者：郁庆定[1] 廖金武[1] 

机构地区：[1]南昌大学教育学院体育系,江西南昌市330027

出　　处：《江西科技师范学院学报》2004年第5期105-107,共3页Journal of Nanchang Vocational & Technical Techers' College

摘　　要：2008年奥运会给中国传媒带来挑战和发展的契机,传媒在奥运会中展现的作用是毋庸置疑的。中国传媒应该精心策划,向世界传播中国文化,创造本产业的经济效益,在方式内容上尽量淡化政治色彩,加强客观性,各媒介之间加强沟通和合作,在创作上争取原创性,增强新闻报道的质量。Olympics 2008 in Beijing will bring challenge and chances to the Chinese media. Meanwhile, the media will play an important role in the sports meeting. Chinese media should put a lot of effort on the strategies. The main tasks are to disseminate the Chinese culture, make more profits, lighten political color in the form and content, cooperate with the medias in other countries, make original creation and improve the report quality.

关 键 词：2008年奥运会 媒介 体育新闻 客观性 

分 类 号：G811.211[文化科学—体育学]