北京市生态旅游者的行为特征调查与分析——以百花山自然保护区为例  

A study on ecotourists’ behavioral characteristics in Beijing: a case study in Baihuashan nature reserve

作　　者：李燕琴[1] 蔡运龙[1] 

机构地区：[1]北京大学环境学院资源与环境地理学系,北京100871

出　　处：《地理研究》2004年第6期863-874,共12页Geographical Research

基　　金：国家自然科学基金项目 (4 0 1710 0 4 )

摘　　要：通过对北京市百花山自然保护区 139位生态旅游者的调查 ,根据回答者每年去基于自然的目的地旅游次数以及他们的NEP得分 ,从而类分为严格的生态旅游者、经常的生态旅游者和偶尔的生态旅游者。数据分析使用了描述性统计以及一系列独立性T TEST检验和ANOVA分析。研究表明 :(1) 3类生态旅游者在人口统计、动机、环境态度、管理倾向等行为特征方面存在差异 ;(2 ) 3类生态旅游者对自然环境态度都很友好 ,而严格的和偶尔的生态旅游者NEP分数更高 ;(3)不同的生态旅游者来源有不同 ;(4 )与国外的生态旅游者相比 ,百花山生态旅游者更年轻 ,男性更多 。Ecotourism is currently a growing segment of tourism in China. The summary report of working group C on the World Ecotourism Summit in 2002 suggested it would be important to understand more about the kinds of people who were already responding to ecotourism products within destinations. As one of the largest developing countries in the world, China is also one of the most important destinations of ecotourism. However, more attention had been paid to biological and ecological issues in outdoor recreation. Previous studies whether on nature tourists or ecotourists in China were limited. This study reports results of a survey concerning behavioral characteristics of ecotourists in Beijing. A questionnaire was used to collect the data through “internet” and “face to face” interviews. The final usable sample of ecotourists was 139 responses acquired by classification of 423 tourists visited Baihuashan nature reserve during the National Day in 2003. The respondents were classified hard ecotourists, frequent ecotourists and occasional ecotourists on the basis of the times they traveled to nature-based destinations every year and their NEP (New Ecological Paradigm) grade which is used to evaluate the visitors' attitude to environment. Descriptive statistics, a series of independent t-tests and the ANOVA analysis were used to evaluate quantitative data. This study finds out that (1) the three kinds of ecotourists are different in many behavioral characteristics including demographic characteristics, motivations, environmental attitudes and management tendencies; (2) the ecotourists in Baihuashan all have a good attitude to physical environment and the hard ecotourists and occasional ecotourists have a better grade of NEP; (3) the different ecotourists may have different sources; the frequent ecotourists mainly understood the mean of ecotourism' from traveling in nature-based areas. However the occasional ecotourists firstly knew ecotourism' theory from teachers, books or newspapers. The hard ecotourists mos

关 键 词：生态旅游者 行为特征 北京市 

分 类 号：F592.7[经济管理—旅游管理]