公关教学中如何辩证分析微笑服务  

An Dialectical Analysis on the Smiling Service in the Teaching of Public Relationship

作　　者：江红英[1] 

机构地区：[1]河北大学教育学院,河北保定071002

出　　处：《邯郸职业技术学院学报》2004年第2期94-96,共3页Journal of Handan Polytechnic College

摘　　要：试图通过分析微笑服务在我国改革、开放条件下的产生、作用和问题,论证辩证运用微笑服 务的重要性,以及通过实行零干扰服务达到科学运用和不断完善微笑服务的目的。Smiling service has taken great function since its coming into being on the background of reformation and opening to the world. It's important to utilize smiling service dialectically. Zero no - disturbed service should be put into use in order to utilize it more correctly and make it better. The thesis demonstrates the above view by analyzing the generation and function of smiling service as well as the questions in using it.

关 键 词：公共关系教学 微笑服务 公关意识 消费者意识 

分 类 号：C912.3[经济管理] G42[社会学]