服装销售定量预测方法新探  

New Exploration on Quantitatively Forecasting Method of Clothing Sales Volume

作　　者：薛美君[1] 沈剑剑[1] 杨以雄[1] 

机构地区：[1]东华大学服装学院,上海200051

出　　处：《东华大学学报（自然科学版）》2004年第6期75-77,共3页Journal of Donghua University(Natural Science)

摘　　要：服装销售预测的准确性对企业的营销企划、生产安排、资金有效运作起着重要作用。这里从服装销售的实例出发 ,利用季节因子与统计分析方法对销售量进行定量预测。Accuracy of clothing sales forecasting plays an important role in marketing plan, production arrangement and effective operation of funds of an enterprise. In this paper, on the basis of the actual clothing marketing the sales volume was quantitatively forecast using the factor of seasons and the method of statistical analysis.

关 键 词：服装 销售量 预测 统计分析 

分 类 号：F123.7[经济管理—世界经济]