互联网时代中小企业的网络营销战略  

Network Marketing Strategies of Small& Medium-Sized Enterprises in the Internet Age

作　　者：吴小艳[1] 

机构地区：[1]武汉理工大学管理学院,湖北武汉430070

出　　处：《武汉理工大学学报（信息与管理工程版）》2004年第6期99-102,共4页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：湖北省科技攻关软科学课题资助项目(2001AA401C67).

摘　　要：网络营销正成为我国中小企业生存和发展的重要工具。分析了网络营销的特点,借助互联网,中小企业只需花极小的成本,就可以迅速建立起自己的全球信息网和贸易网,将企业的产品信息迅速传递到市场中去。网络营销是具有强大生命力的一种新兴营销方式。提出了我国中小企业网络营销战略,论述了互联网是创造商业机会、降低成本、提高竞争力的有效途径,是其未来在全球的激烈竞争中致胜的关键因素。In the Internet age, network marketing is becoming an important tool for small & medium-sized enterprises to develop and survive. Small & medium-sized enterprises can establish their global information and trade network by using Internet, and therefore their product information can reach to those markets, which only large and strong enterprises could enter into in the past. Network marketing has strong vitality. Whether small & medium-sized enterprises in China could succeed in the global fierce competition will depend largely on their ability to utilize Internet to create more commercial opportunities, to lower the costs and improve their competitiveness.

关 键 词：互联网 中小企业 网络营销 

分 类 号：C935[经济管理—管理学]