深圳居民购物行为空间决策因素分析  

SPATIAL DECISION MAKING PROCESS OF SHOPPING BEHAVIOR OF SHENZHEN RESIDENTS

作　　者：柴彦威[1] 林涛[1] 龚华[2] 

机构地区：[1]北京大学城市与区域规划系,北京100871 [2]深圳城市规划设计研究院,深圳518031

出　　处：《人文地理》2004年第6期85-88,共4页Human Geography

基　　金：国家自然科学基金项目(40171034)

摘　　要：本文以深圳居民消费行为问卷调查的第一手资料为基础,通过构建购物行为空间决策的分析指标,包括购物决策因子偏好指数、认知度指数、购物因子评价指数等,从不同类型商品和不同商业中心地的购物空间决策角度,分析了深圳居民购物行为空间决策的主要因素及决策过程的主要特点。Increasing household consumption has become a more and more significant phenomenon in Shenzhen city along with its rapid economic growth. This paper focus on the spatial decision making process of shopping behavior of Shenzhen residents. We use a series of indices to measure spatial decision-making process of consumer behavior, including preference index, cognitive index and assessment index of shopping location. Based on the survey on Shenzhen residents'consumption behavior, we analyzed the spatial decision process for different types of commodities and different levels of shopping centers. We also summarize main factors affection the spatial decision of shopping behavior of Shenzhen residents and major characteristics of this process.

关 键 词：购物行为 空间决策 决策因素 问卷调查 深圳居民 

分 类 号：K901[历史地理—人文地理学]