麦克卢汉的传播思想  

On McLuhan's Communication Theory

作　　者：陈卫星[1] 

机构地区：[1]暨南大学新闻系

出　　处：《新闻与传播研究》1997年第4期31-37,共7页Journalism & Communication

摘　　要：麦克卢汉Ｍｃｌｕｈａｎ的传播思想是从技术变化与文明发展的关系出发的，直接师承了哈洛德·英尼斯ＩＮＮＩＳ。只不过，麦克卢汉关心媒介超过关心文明，从媒介的技术出发来阐释传播媒介的心理学和生态学特征，并提出了似是而非的冷热媒介区分。对社会的文化发展持媒介技术决定论，麦克卢汉忽略了传播关系的支配作用。AbstractInherited in Harold Innis, McLuhan's communication theory takes its departure from the relationship between technological change and the civilization. In Mcluhan's opinion, the latter is more important than the former. So he probes the psychological and ecological nature of communication media, and sets forth the differentiation of 'hot' and 'cool' media which sounds logical but misleading. A Media-technological determinist. On Social-cultural development, McLuhan ignores of communication cannot but occur within the context of interaction between a society and the related social environment.

关 键 词：麦克卢汉 传播思想 媒介技术 传播关系 热媒介 信息传播 文化发展 技术变化 互动关系 社会主体 

分 类 号：G206[文化科学—传播学] G210