大规模定制生产还是大规模标准生产:选择的经济学分析  

Mass Customized Production or Mass Standard Production:An Analysis to the Choice of Economics

作　　者：管毅平[1] 杨冬梅[1] 

机构地区：[1]上海交通大学管理学院

出　　处：《学术月刊》2004年第12期35-42,共8页Academic Monthly

摘　　要：自从大规模定制生产出现以来,它的经济优势成为人们追逐的目标。本文运用微观经济理论,以模型比较分析了消费者、厂商和社会经济对大规模定制生产与大规模标准生产模式的选择条件;同时分析了随着定制生产的深化,相应的消费者效用、厂商利润以及社会福利的变化,得出了厂商或者产业采用大规模定制生产模式的条件。Ever since the appearance of the mass customized production, its economical superiority has become people s chasing target. The author analyses with micro - economical theory, by a comparison of models, the condition of choice to mass customized production or mass standard production among consumers, producers and social economics. The author also analyzed that, with the deepening of customized production, the corresponding customer effect, the profit of manufacturers, the change of social welfare, the conditions of mass customized production model adopted by the manufacturers and the industries are deduced.

关 键 词：大规模定制生产模式 标准生产 厂商利润 消费者 经济学分析 微观经济理论 经济优势 产出 选择条件 目标 

分 类 号：C913.7[经济管理] F273[社会学]