经济全球化时代中国绿色食品营销的关键——消费者绿色食品消费意识的唤起  

作　　者：李瑞华[1] 

机构地区：[1]内蒙古财经学院市场营销系,呼和浩特010051

出　　处：《生态经济》2005年第1期67-70,共4页Ecological Economy

摘　　要：我国绿色食品经过14年的发展已进入向社会化、市场化和国际化全面推进的阶段。随着经济全球化进程的加快,我们越来越感受到了经济全球化趋势给我国绿色食品营销带来的机遇和挑战。面对挑战,目前中国绿色食品营销的关键是进一步唤起消费者的绿色食品消费意识。The green food has entered into a fully impellent age of socialization, marketablation and internationalization after 14 years’development in our country. The progress of the economic globalization becoming more rapid, We have tasted the economic and global trend that it brings some opportunities and challenges to the marketing of the green food in our country.Face to these challenges, The most important step is that we need further arouse the consumptive consciousness of the consumer in Chinese marketing of the green food in recent.

关 键 词：绿色食品营销 中国 经济全球化 消费者 消费意识 中国 市场化 机遇和挑战 社会化 趋势 

分 类 号：F426.82[经济管理—产业经济] F724.782