从制造商到制造服务商——论部分制造厂商的市场功能再定位  

From Manufacturer to Manufacturing Facilitator-about Repositioning of Some Manufacturers' Market Functions

作　　者：龚仰军[1] 

机构地区：[1]上海财经大学国际工商管理学院

出　　处：《上海管理科学》2004年第6期24-25,共2页Shanghai Management Science

摘　　要：根据产业链重组和核心竞争力理论,结合了产业分工细化到企业内部的趋势和电子信息产品行业中方兴未艾的EMS经营模式,笔者认为,我国的部分制造业厂商,特别是那些没有市场知名度品牌的制造厂商,转变经营理念,改制造厂商为制造服务厂商,是将比较优势转为竞争优势,立足市场、赢得竞争的一条合适之路。In accordance with the theory of the industrial chain restructure and core competitiveness, and with the consideration of the trend that labor division is being detailed down within enterprises as well as the EMS operating pattern which is in the ascendant in the industry of electrical information products, the author believes that it will be an appropriate way for some Chinese manufacturers, especially those without trademarks of market reputation, to change their business concepts by transforming from the manufacturers to the manufacturing facilitators so as to transform the comparative advantages into the competitive advantages with a view to establish a foothold on the market and win the competition.

关 键 词：制造厂商 市场功能 核心竞争力理论 产业链重组 市场知名度 制造商 企业内部 再定位 转变 中国 

分 类 号：F426[经济管理—产业经济] F252