信息时代CI设计在企业中的应用研究  

Study on the Application of CI Design in Enterprises in the Information Age

作　　者：刘宝成[1] 张兰芝[1] 

机构地区：[1]河北理工大学,唐山063009

出　　处：《包装工程》2005年第1期152-154,共3页Packaging Engineering

摘　　要：　在阐明CI设计的基础上,通过介绍CI的发展情况,结合我国企业的特点,重点分析了在目前国际大环境下我国企业导入CI所需解决的问题。并对企业在导入CI的过程中常遇到的问题提出了几点建议。On the basis of expounding the CI design, the problems to be solved in introducing CI to our enterprises under the international environment at present were analyzed. Some suggestions on the problems that may encounter in the process of introducing CI to the enterprises were put forward.

关 键 词：CI 视觉设计 行为 战略 

分 类 号：TB482[一般工业技术—包装工程] G209[文化科学—传播学]