品牌战略与高校软环境建设  

Brand Strategy and Constructing of College Software Environment

作　　者：黄步军[1] 

机构地区：[1]南京工业大学校长办公室,江苏南京210009

出　　处：《黑龙江高教研究》2005年第2期18-20,共3页Heilongjiang Researches on Higher Education

基　　金：江苏省教育科学"十五"规划课题<中国高等学校品牌战略研究>的阶段性研究成果。

摘　　要：随着我国加入WTO和高等教育大众化进程的加快,品牌竞争正成为高校面临的重要挑战,实施品牌战略是高校应对挑战的重要举措。高校软环境建设是品牌战略的重要组成部分。文章着重探讨品牌战略与高校软环境建设的关系。With China's taking part in WTO and quickening-up of process of popularization of higher education, brand competition has become a big challenge to colleges, so the implement of brand strategy has become an important act for colleges. The constructing of college software environment is an important part of brand strategy. This paper is concentrating on the relation between brand strategy and constructing of college software environment.

关 键 词：高等学校 品牌战略 软环境 建设 

分 类 号：G640[文化科学—高等教育学]