药学服务诚信缺失的经济学分析及对策  

Economics Analysis and Countermeasure of the Pharmaceutical Care Trustworthiness Imperfection

作　　者：罗文华[1] 阮景[1] 邱家学[1] 李翔[1] 

机构地区：[1]中国药科大学国际医药商学院,南京市210009

出　　处：《中国药房》2005年第4期248-250,共3页China Pharmacy

摘　　要：目的 :探讨药学服务诚信缺失的经济学原因 ,以期为减少药学服务非诚信行为提供一些思路。方法 :应用利润最大化、信息不对称、交易成本等经济学理论对药学服务诚信缺失的行为进行分析。结果与结论 :建立和完善相关的法律、法规 ,普及医药知识 ,加强监管 ,改革药学技术人员的薪资模式对减少药学服务诚信缺失行为具有积极意义。OBJECTIVE:To discuss the pharmaceutical care trustworthiness imperfection from the perspective of ecoˉnomics and to put forward some suggestions for the reduction of trustworthiness imperfection behavior in the pharmaceutical care.METHODS:The behavior of the pharmaceutical care trustworthiness imperfection was analyzed from the perspective of profits maximum,information dissymmetry,and trade cost etc.in the economics theory.RESULT&CONCLUSION:It is of positive meaning to reduce pharmaceutical care trustworthiness imperfection behavior by establishing and improving related laws and rules,popularizing the medicine knowledge,strengthening monitoring,reforming the salary mode of the pharmaceutiˉcal technical personnel.

关 键 词：药学服务 诚信缺失 利润最大化 信息不对称 契约 交易成本 

分 类 号：R952[医药卫生—药学] R956