劳动力品牌内涵及其特性——由“衢州保姆”引发的思考  

Connotation and Characteristics of Labor Brand --Thinking from the ″Quzhou Nurse″

作　　者：陈志新[1] 潘建林[2] 

机构地区：[1]金华职业技术学院,浙江金华321007 [2]浙江师范大学,浙江金华321004

出　　处：《金华职业技术学院学报》2004年第4期80-82,75,共4页Journal of Jinhua Polytechnic

摘　　要：在长三角区域经济一体化背景下,“衢州保姆”显示了它的品牌效应。本文以“衢州保姆”为切入点,在简述品牌基本内涵及其一般特性基础上,提出了劳动力品牌内涵,并阐述了劳动力品牌的特性,以期为劳动力品牌实践提供理论支撑。Under the background of the Changjiang Delta integration of the regional economics, the ″Quzhou Nurse″ has shown its brand effect. On the basis of sketching the basic connotation of brands and their general characteristics, this paper regards the ″Quzhou Nurse″ as the breakthrough point, and has proposed the connotation of labor brand and has explained the characteristics of the labor brand, in the hope of providing the theory support for the practice of the labor brand.

关 键 词：劳动力 品牌 市场 

分 类 号：F241[经济管理—劳动经济]