浅谈MPA的公共关系战略  

Analysis on the Strategic of Public Relations of MPA

作　　者：苏军[1] 陈清浩[1] 

机构地区：[1]中山大学,广东广州510275

出　　处：《山东行政学院山东省经济管理干部学院学报》2004年第6期114-115,共2页Journal of Shandong Administrative College and Shandong Economic Management Personnel College

摘　　要：当市场经济发展到一定阶段后 ,必然要触动政府部门的体制改革。于是 ,中国迎来了MPA教育。MPA在中国还是新兴的事物 ,要使MPA人才今后能在社会生活中真正发挥作用 ,就必须首先使社会对MPA有广泛的认同。这注定MPA在加强自身教育、保证教育质量的同时 ,还要重视与社会相关方面的沟通 。The reform of the system is necessary when the market economy develops to a certain stage. So the MPA education begins to spread in China. MPA is still a newly arising thing in China. It is very important to obtain extensive approbation of the society in order to bring the MPA talented people into real use. As a result, MPA should not only enhance education of themselves and guarantee the quality of education, but also attach importance to the communication with the social groups concerned and implement the strategic of public relations.

关 键 词：MPA 公共关系 知名度 传播 

分 类 号：C975[经济管理—劳动经济]