感知隐私和感知安全对电子商务信用的影响研究  

Research on Influence of Perceived Security and Privacy upon the Trust in E-commerce

作　　者：魏明侠[1] 

机构地区：[1]河南工业大学

出　　处：《管理学报》2005年第1期61-65,75,共6页Chinese Journal of Management

基　　金：国家自然科学基金资助项目 (70 30 2 0 0 6 );河南省软科学资助项目 (0 4 130 5 10 0 0 )

摘　　要：安全和隐私问题成为阻碍网上交易发展的重要因素 ,并对电子商务信用产生消极影响。通过将法律规范 (隐私 )、技术方法 (安全 )和消费者行为 (信用 )三者相联系从消费者或交易者主观感知这一视角探讨了电子商务信用的有关问题 ,认为感知隐私与感知安全和电子商务信用是正相关的 ;最后 ,提出了未来研究应加强感知隐私、感知安全和电子商务信用的研究建议。The Perceived Security and privacy are a main Obstacle on online translations and create negative influence on the trust in E commerce. The positive relationship between the perceived security by customers/vendors and the trust in E commerce was probes into from three aspects: laws (privacy),technologies (security) and customers (trust). The conclusion was discussed theoretically and managerially. It is suggested that future study would focus on perceived privacy, perceived security and the trust in E commerce.

关 键 词：感知安全 感知信用 商业信用 电子商务 感知隐私 

分 类 号：F713.36[经济管理—产业经济] F718