中国综合花卉市场营销策略研究  

Research on Marketing Strategy of China Flower Market

作　　者：张妤[1] 李达[2] 苏含英[1] 

机构地区：[1]东北林业大学 [2]国家林业局造林司

出　　处：《绿色中国（理论版）》2005年第01M期61-63,共3页Green China

摘　　要：花卉市场作为花卉产品的集散中心，给花卉业的建设和发展带来了新的生机和活力，大大促进了花卉产业化的形成和发展。文章采用典型调查、动态研究、比较研究的方法，研究分析了我国花卉市场营销的发展现状、存在的问题，并提出了中国现阶段综合性花卉市场的定位、选址、规模、管理模式、经营特色、市场行为规范、售后服务、宣传方式、打造特色品牌、设施建设等方面的营销策略，以期望能够对中国综合性花卉市场建设具有指导意义。Flower market act as the collecting and distributing center of flower product, it brings fresh vital force and energy to construction and development, and accelerates the generation and development of flower industrialization. The article applies research technique of model survey, dynamic study, comparative study, studies and analyzes the development state and open question of our flower marking, and puts forward the tactics of China's flower integrated marketing orientation, site selection, scale, management pattern, administration feature, criterion of market behavior, after service, propaganda way, building unique brand, service construction and etc. in order to guide the construction of China's integrity market.

关 键 词：花卉市场 中国 营销策略 花卉产品 市场行为规范 花卉业 经营特色 国花 设施建设 活力 

分 类 号：F323.7[经济管理—产业经济]