论网络信息技术对跨国公司营销策略变革的作用及影响  

Role and Influence on Network IT to the Sale Tactful Transform of TransnationalCorporation

作　　者：吴晓云[1] 邓竹菁[1] 李光[1] 

机构地区：[1]南开大学国际商学院,天津300072

出　　处：《现代财经（天津财经大学学报）》2005年第3期61-65,共5页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

基　　金：国家自然科学基金资助项目(项目批准号:70272028)的阶段性研究成果。

摘　　要：自20世纪90年代初起,世界开始进入信息化、网络化新时代,信息技术革命的成果使跨国公司呈现出崭新的组织体制、经营模式和发展势头,其营销策略也发生了重大变革。所有这一切都有效地推动了跨国公司在全球范围内的资源整合和战略整合,大大加快了跨国公司全球化战略步骤的实现。Since 1990s, world has begun to enter informative and network times. The accomplishment of IT revolution has made transnational corporation to present new organization system and operation pattern as well as develop impetus, its sale strategy has also occured important transform. All these have promoted transnational corporation efficiently in the sphere of whole world resource whole join and strategy suits, have accelerated the realization of the strategic step of the globalization of transnational corporation greatly.

关 键 词：网络信息技术 跨国公司 营销策略 

分 类 号：F416.63[经济管理—产业经济]