零售业态发展程度的综合评价  

The Comprehensive Appraisal of the Development of Different Retail Formats

作　　者：柴华奇[1] 翟森竞[1] 陈王伟[2] 

机构地区：[1]西北工业大学,陕西西安710072 [2]温州大学,浙江温州325035

出　　处：《商业经济与管理》2005年第2期65-69,共5页Journal of Business Economics

基　　金：西安市软科学基金项目 (R2 0 0 2 5 1);西北工业大学研究生创业种子基金项目 (Z2 0 0 4 0 0 6 9)

摘　　要：近年来 ,新的零售业态在中国发展得十分迅速。鉴于有关零售业态的研究多限于定性分析 ,本文提出了零售业态发展程度的综合评价方法———层次分析法与零售业生命周期理论的结合 ,并建立了零售业态发展程度的评价指标体系 ,确定了各指标的权重 ;进而在实地调研获取第一手数据的基础上 ,应用此法分析得出了西安市三种零售业态 :百货店、大型综合超市、便利店的发展程度排序。Nowadays, new retail formats have been growing rapidly in China. Sinc e most of the literature on retail formats has been mainly qualitative, a compre hensive appraisal method, a combination of the AHP and the retail life cycle is propo sed for analyzing the development of different formats in this paper. The propos ed method structures the appraisal factors hierarchically as the criteria and ob tains the weight of the criteria. Then based on the first-hand data from practic al survey, the method is applied to studying the different developing level of t hree retail formats: DEPT, GMS and CVS in Xi'an and their comprehensive developi ng order is gained.

关 键 词：零售业态 零售业生命周期 层次分析 综合评价 

分 类 号：F724.2[经济管理—产业经济]