产业集群:发展我国体育用品产业的战略选择——以福建晋江运动鞋产业集群为例  

The Model of Industrial Cluster in the Strategic Choice of Development China's Sports Goods Industry Taking the Sample of Sports Shoes Enterprises in Jinjiang, Fujian

作　　者：张沛中[1] 张奇智[1] 

机构地区：[1]福建师范大学体育科学学院,福建福州350007

出　　处：《福建体育科技》2005年第1期26-28,共3页Fujian Sports Science and Technology

摘　　要：当前我国生产体育用品的企业大都是中小企业,与大企业比较,中小企业由于规模小、产品科技含量低、营销网络不完善等方面的原因往往缺乏竞争力。然而本文通过对福建晋江运动鞋产业集群的研究发现,如果中小企业通过形成产业集群,发挥产业集群的知识溢出效应、创新效应、追赶效应、吸聚效应和植根效应,就能够大大提高中小企业的竞争力。因而,在我国加入WTO,国外大型体育用品公司大规模涌入中国市场的情况下,产业集群无疑是发展我国体育用品产业的重要战略选择。At present China's sports goods enterprises are mostly small & medium sizc. Comparcd to giant companics, small & mcdium sizc entcrpriscs lack the competitiveness for their seale, technology and marketing net.However, this article studies the sample of sports shoes enterprises in Jinjiang and finds the advantages of industrial cluster such as information aggrandization, innovation, chasing, attraction and localization, can greatly help our country's sports industry face the international giants. Hence, industrial cluster is no doubt the strategic choice for developing China's sports goods industry.

关 键 词：体育用品 体育产业 产业集群 

分 类 号：G80-05[文化科学—运动人体科学]