大学图书馆的品牌建设  

The Brand Construction of University Library

作　　者：吴涛[1] 王关锁[1] 

机构地区：[1]洛阳师范学院,河南洛阳471022

出　　处：《科技情报开发与经济》2005年第2期11-13,共3页Sci-Tech Information Development & Economy

摘　　要：大学图书馆实施品牌战略是走内涵发展和可持续发展道路的重要举措。从国内大学图书馆的现状出发,论述了大学图书馆品牌建设的内涵和意义,分析了影响和制约大学图书馆品牌建设的主要因素,提出了大学图书馆品牌建设的方略。Implementing brand strategy in university library is an important measure for going on the road of intensional and sustainable development. Starting from the present situation of domestic university library, this paper discusses about the connotations and significance of the brand construction of university library, analyzes the main factors of influencing and restricting the brand construction of university library, puts forward the strategies for the construction of brand of university library.

关 键 词：大学图书馆 品牌建设 办馆理念 特色服务 

分 类 号：G258.6[文化科学—图书馆学]