论体育电视转播的产业化功能  

On the Industrial Function of Sports Telecast

作　　者：田慧[1] 刘鹏[2] 

机构地区：[1]北京体育大学 [2]济宁师范专科学校体育系,山东济宁2721131

出　　处：《中国体育科技》2000年第10期16-18,共3页China Sport Science and Technology

基　　金：国家体育总局体育社会科学;软科学研究课题!( 165 SS982 2 )

摘　　要：本文在概述体育产业基本理论的基础上 ,探讨体育电视转播的产业化功能 ,提出实现中国体育电视转播产业化功能的条件 :1)体育电视转播要形成市场竞争 ;2 )体育电视转播要依法办事 ;3)体育电视转播费应适应中国国情 ;4)提高运动技术水平 ,增加比赛的欣赏性。Based on a brief account of the basic theory of sports industry, a study was made of the industrial functions of sports telecast and the following measures were suggestions for carry out these functions of sports telecast in China: 1) There should be a market competition in sports telecast. 2) Sports telecast should abide by certain law. 3) Sports telecast fee should be modulated in accordance with the domestic situations of China. 4) Competitive sports need to be improved to a higher level and competition should be more enjoyable.

关 键 词：体育 电视转播 体育产业 

分 类 号：G80-05[文化科学—运动人体科学]