创新:大型百货商店走向复兴的必由之路  

Creation--the Only Way to Rejuvenation for Large Department Store

作　　者：包发根[1] 

机构地区：[1]浙江工商职业技术学院,浙江宁波315012

出　　处：《安徽工业大学学报（社会科学版）》2003年第1期38-40,共3页Journal of Anhui University of Technology：Social Sciences

摘　　要：近些年来,我国一些大型百货商店沦落到惨淡经营甚至破产的境地。缺乏特色、盲目投资、消费升级乏力、外资企业冲击、多业态竞争加剧等等是其重要原因。大型百货商店必须在理念、方式、服务、管理上进行全方位的创新,才有可能走向复兴。In recent years, some large department stores decline and even reduce to bankruptcy. Lacking characteristics. blind investment, shock from foreign capital, the intense competition of multi-businesses are important contributing factors. The large department store should carry out all-round reform in ideas, modes, service and management etc to make itself revive.

关 键 词：百货商店 零售额 市场定位 消费结构 

分 类 号：F721[经济管理—产业经济]