电视专业化频道的营销策略  

Market Strategy of Specialized TV Channels

作　　者：李永明[1] 王建国[1] 

机构地区：[1]包头电视台,内蒙古包头014030

出　　处：《中国有线电视》2005年第3期353-355,共3页China Digital Cable TV

摘　　要：专业化频道营销的基础是频道定位,核心是品牌栏目,关键是整合营销。The categorization of TV channels is the natural tendency of the development in the TV industry, with the definition as the basis of the specialized channels, brand shows as their core and integrated marketing as their crux.

关 键 词：频道定位 品牌栏目 整合营销 

分 类 号：TN948.1[电子电信—信号与信息处理]