论中国报业集团的“二元化”发展之路  

On the Strategy of Dual-Development of China's Newspaper Group

作　　者：钱庆义[1] 

机构地区：[1]北京广播学院,北京100024

出　　处：《重庆工业高等专科学校学报》2004年第6期71-73,87,共4页Journal of Chongqing Polytechnic College

摘　　要：中国报业集团在历经的政治环境和未曾经历过的商业环境中逐步形成了党和政府控制下的有限商业运作的“二元化”即“事业性单位、企业化经营”的媒介发展模式。文章以报业集团的诞生和发展为主线,试阐述中国报业的“二元化”发展模式。The booming China's Newspaper Group, tempered in the length-stricken political climate and unprecedented commercial climate, has characterized itself with the commercial “Duality' mechanism running under the control of the Party and the Government, as well as running the Newspaper Group in the light of the enterprise management. This article attempts to deal with the strategy of Dual-Development of China's Newspaper Group along the line of the birth and development of China's Newspaper Group.

关 键 词：报业集团 二元化 事业性 企业化 

分 类 号：G219.2[文化科学—新闻学]