我国零售企业如何构建核心竞争力  

How to Build the Core Competence of China's Retail Enterprise

作　　者：窦凤英[1] 卿卫平[2] 

机构地区：[1]重庆工学院,重庆400050 [2]西南财经大学

出　　处：《河北经贸大学学报》2003年第2期62-67,共6页Journal of Hebei University of Economics and Business

摘　　要：面对国外零售企业的“大兵压境”,我国零售企业构建核心竞争力已成为当务之急。本文阐述了核心竞争力的概念和特征,分析了我国零售企业的现状,并提出了我国零售企业构建核心竞争力的基本思路及其所需的外部环境。It has become increasingly urgent to build the core competence of our domestic retail enterprise when foreign-owned retail enterprise comes swarming. The article expounded core competence concept and features,analyzed our domestic retail enterprise present situation,and put forward basic coneept and necessary external environment that our domestic retail enterprise builds the core competence.

关 键 词：中国 零售企业 发展现状 核心竞争力 构建策略 外部环境 内部管理 

分 类 号：F724.2[经济管理—产业经济]