中国出境旅游市场份额管理法  

Managing Method Quotation of Exit Tourism Market

作　　者：肖德贵 郑辽吉[2] 张莉[2] 于永滨[2] 

机构地区：[1]丹东市旅游局,辽宁丹东118000 [2]辽东学院,辽宁丹东118003

出　　处：《丹东师专学报》2003年第4期53-54,31,共3页Journal of Dandong Teachers College

摘　　要：本文针对我国出境旅游市场中的实际问题,提出动态的市场份额管理法。采用市场控制金的做法,使旅游行政管理有了量化的可操作程序,增强了政府的宏现调控能力,使出境游特许社之间的竞争更加规范有序、利税倍增,步入良性循环、健康发展的轨道。相应配套的计算机软件使得这种方法更加便捷、有效和实用。To the managing problems of esit tourism maarket, this article proposes a managing method quotation of market portion.It adopts controlling deposits of market to make sure that tourism executive management has quantitative and operated puocedures. It can ctrengthen the government's comtrolling plwer, and make tourism agencies dealing with exit tourism run onto an orderly way. Also, completely provided computer sortware processes simplify the calculation procedure. It makes the method more effective.

关 键 词：中国 出境旅游 市场份额管理法 市场控制金 

分 类 号：F590.6[经济管理—旅游管理]