创服务品牌 增强零售业的核心竞争力  

Create Service Brand:The Core Competition of Retail Business

作　　者：高世宁[1] 

机构地区：[1]长春税务学院工商系,吉林长春130021

出　　处：《税务与经济》2005年第2期79-80,共2页Taxation and Economy

摘　　要：中国零售业发展面临国内竞争国际化、国际竞争国内化的挑战,零售业获得永久竞争力的最有效措施是创服务品牌。零售业创服务品牌应从提高服务品质、创星级服务、推出"非常服务"、超出顾客期待等方面入手,同时应加强品牌管理。The development of China's retail business is facing the internationalization from the domestic competition,the challenge of the nationalization from the international competition.The best effective measure for the retail business to obtain the permanent competition is to creat service brand.The way to realize it is to improve the quality of service and to creat the best service,to advocate'special service',to exceed the expectation of the customers and to strengthen the management of the brand.

关 键 词：零售业 中国 核心竞争力 服务品牌 经营理念 服务质量 

分 类 号：F724.2[经济管理—产业经济]