珠三角与长三角品牌建设现状比较分析  

The Comparison and Analysis of Brand Buiding Actuality between Zhujiang Delta and Changjiang Delta

作　　者：卫海英[1] 赵礼民[2] 

机构地区：[1]华中科技大学 [2]暨南大学

出　　处：《统计研究》2005年第2期47-50,共4页Statistical Research

基　　金：国家自然科学基金项目 (70 472 0 42 );广东省自然科学基金项目 (0 40 10 44 1);广东省哲学社会科学基金规划项目 (0 3 /0 4L0 5 )的阶段性研究成果

摘　　要：The author first described and compared the branding practices in the Pearl River Delta and Long River Delta,analyzed their similarities and differences and finally made some suggestions on branding in China.The author first described and compared the branding practices in the Pearl River Delta and Long River Delta,analyzed their similarities and differences and finally made some suggestions on branding in China.

关 键 词：长三角 珠三角 品牌建设 比较分析 现状 

分 类 号：F127[经济管理—世界经济]