略论民办高校的市场营销策略  

On the Marketing Strategy of Private Colleges & Universities

作　　者：廖华跃[1] 

机构地区：[1]浙江树人大学校长办公室,浙江杭州310015

出　　处：《浙江树人大学学报》2005年第2期25-28,共4页Journal of Zhejiang Shuren University

摘　　要：民办教育的快速发展推进了我国高等教育的大众化进程,民办高校已成为我国高等教育不可或缺的重要组成部分。但市场竞争的加剧、生源数量的下降及内部管理等问题,使民办高校面临严峻的挑战。如何树立科学的发展理念,采取积极的市场营销策略来提升民办高校的竞争力是值得探讨的问题。The rapid development of non-governmental education promotes the popularization process of the higher education, but the intensification of the market competition, the decrease of the number of sources of students and the inefficient internal management have posed a grim challenge to private colleges and universities. This article discusses how to sharpen their competitive edge by adopting relevant marketing strategy.

关 键 词：民办高校 市场营销 策略 

分 类 号：G648.7[文化科学—高等教育学]