悬崖边的舞蹈——浅谈企业危机公关  

Dancing at the Cliff: Comment on the Crisis Public Relations of the Enterprises.

作　　者：刘依卿[1] 

机构地区：[1]宁波广播电视大学中文系,浙江宁波315016

出　　处：《宁波广播电视大学学报》2005年第1期25-26,63,共3页Journal of Ningbo Radio & TV University

摘　　要：任何企业在经营管理过程中都有面对危机的可能。无论是享誉世界,规模庞大的跨国公司,还是那些默默无闻、为数众多的中小企业,都面临着危机的困扰,企业要准确把握危机公关的原则,利用各种公关手段和技巧,将危机转化成企业成长的契机。Every enterprise, a multinational company with high reputations over the world, or a medium enterprise, or a small-sized one, has the possibility in facing the crisis during the process of business managemen. In order to reduce the crisis, enterprises should stick to the principles of the Crisis Public Relations, and take advantages of all methods and skills in Public Relations to convert the crisis into development opportunities.

关 键 词：危机公关 公众 企业经营管理 危机管理计划 

分 类 号：C912.3[经济管理]