贵州省旅游资源特性及其开发  

Unique Characters of Tourism Resources and Development Orientation in Guizhou Province

作　　者：滕建珍[1] 苏维词[2] 

机构地区：[1]贵州科学院山地资源研究所,贵州贵阳550001 [2]重庆师范大学地理系,重庆400047

出　　处：《资源开发与市场》2005年第2期162-164,共3页Resource Development & Market

基　　金：国家自然科学基金资助项目(40261002);贵州省科学基金(黔基合计字(2003)3080号);贵州科学院(科合基字(2003)007)的部分内容。

摘　　要：揭示了贵州旅游资源的独特个性,深入探讨了贵州旅游业的形象定位奇异秀美的喀斯特王国、神秘独特的地域文化旅游区,对贵州客源市场进行了细分和定位,并强调贵州近期应主抓普通兴趣旅游,但也要特别重视和扶持发展极有潜力的特殊兴趣旅游,最后提出了搞好贵州旅游开发营销的4点措施。This paper probed emphatically the distinctive features of Guizhou's tour resources and stated their image orientations which was summarized as follows:'the marvelous and wonderful Karst Kingdom,mysterious and unique cultural tourism regions'.Meanwhile,it divided tourist market and stressed on that it was necessary to energetic develop steadily common interest tourism in the near future but should attach great importance to special interest tourism with tremendous potential. Finally,the four corresponding countermeasures for accelerating tourism development of Guizhou Province were suggested.

关 键 词：旅游资源特性 开发定位 旅游营销 贵州 

分 类 号：F592.773[经济管理—旅游管理]