发挥医院品牌效应 拓宽医院服务的探索  

Discussion on how to give full rein to hospital brand effect and increasing hospital service

作　　者：章友康[1] 

机构地区：[1]北京大学第一医院

出　　处：《中国医院》2005年第4期19-21,共3页Chinese Hospitals

摘　　要：北京大学第一医院发挥医院品牌效应,在医疗机构改革中,努力探索拓宽医疗服务的不同模式。本文介绍了该院兼并二级医院、参股办院和融资经营三种办院模式的经验和困难。The 1st Hospital of Beijing University has given a full play to the effect of hospital brand and has been exploring various models of increasing and widening hospital service in the reformation of medical agencies. This article introduces the experiences and difficulties of hospital operating models of the 1st Hospital. The hospital running models are annexing class 2 hospitals, operating hospital with shares and fundraising.

关 键 词：品牌效应 医院服务 北京大学第一医院 医疗机构改革 二级医院 医疗服务 办院模式 

分 类 号：R197.32[医药卫生—卫生事业管理] R197.3[医药卫生—公共卫生与预防医学]