大众传媒对我国群众性排球运动普及推广的影响  

A study on the media that influence the popularization of mass volleyball sport in China

作　　者：汪焱[1] 彭雪涵[1] 黄衍存[1] 张玲[1] 罗青琴[1] 

机构地区：[1]福州大学体育教学研究部,福建福州350002

出　　处：《福建工程学院学报》2005年第2期201-204,共4页Journal of Fujian University of Technology

基　　金：福建省教育厅基金资助项目(JB03070)

摘　　要：通过应用访谈法、问卷调查法和文献法对大众传媒对我国群众性排球普及推广的影响进行调查,初步了解媒体对排球运动的宣传现状;提出媒体的宣传导向对群众性排球普及推广的帮助和支持,形成一个"大众传播———辅导员宣传指导———活动参与者"的一个"二级传播"结构,促使形成由"二级"扩张至"N级"的传播机制,达到宣传、普及群众性排球运动的目的。A survey of the influence of mass media on the popularization of mass volleyball sport was conducted by interviews, questionnaires and document study to investigate the present state of media publicity of volleyball events. The publicity orientation of media was found to contribute to the popularization and development of mass volleyball sport and the formation of a secondary publicity structure. It was found that the media's influence extended to the expansion of the secondary structure to N level publicity to speed up the popularization of mass volleyball sport.

关 键 词：大众传媒 群众性排球运动 宣传 影响 

分 类 号：G206[文化科学—传播学] G842