论全球营销中的物流策略  

Discussion on the Logistics Strategy in the Global Marketing

作　　者：杨竹青[1] 杨路明[1] 

机构地区：[1]云南大学工商管理学院,云南昆明650091

出　　处：《科技情报开发与经济》2005年第7期115-117,共3页Sci-Tech Information Development & Economy

摘　　要：以全球营销对物流的全球化、专业化和一体化要求为基础,分析了全球营销中的3种物流支持策略,即自营物流策略、3PL(第三方物流)策略、4PL(第四方物流)策略,并认为4PL是全球营销企业最佳的物流战略合作伙伴。Based on the requirements of the global marketing for the globalizat ion, specialization and integration of the logistics, this paper analyzes on thr ee logistics supporting strategies, that are the self-operation logistics strat egy, 3PL (3rd Party Logistics) strategy and 4PL (4th Party Logistics), and holds that 4PL is the best logistics strategical cooperative partner of the global ma rketing enterprises.

关 键 词：全球营销 物流 合作伙伴 

分 类 号：F252[经济管理—国民经济]