基于SWOT分析的农业企业发展战略选择  

Development Strategy of Agricultural Enterprises Based on SWOT Analysis

作　　者：任巧巧[1] 

机构地区：[1]中南财经政法大学工商管理学院,武汉430060

出　　处：《农业经济问题》2005年第4期68-72,共5页Issues in Agricultural Economy

摘　　要：本文通过运用SWOT分析法对我国农业企业外部环境的机会与威胁、内部环境的优势与劣势进行战略分析,其目的在于选择出适合农业企业未来发展的正确战略决策,为农业企业保持可持续的竞争力提供参考。The opportunities and risks of the external environment, as well as advantages and disadvantages of the internal settings of Chinese enterprises are discussed in the paper, by using the analytical tools, such as SWOT. The author tries to design a science-based strategy to help agricultural enterprises to keep their sustainable competitiveness

关 键 词：农业企业 发展战略选择 SWOT分析法 企业外部环境 战略分析 内部环境 战略决策 竞争力 可持续 劣势 

分 类 号：F324[经济管理—产业经济]