第三方物流定制营销中的模块化设计  

Modularity Design in Customization Marketing of Third Party Logistics

作　　者：邵兵家[1] 史毅飞[1] 陈昌怡[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400030

出　　处：《重庆大学学报（自然科学版）》2005年第4期146-149,共4页Journal of Chongqing University

基　　金：国家自然科学基金资助项目(70271043);重庆大学骨干教师资助基金(20030A02)

摘　　要：针对第三方物流定制营销中的关键策略和技术———物流产品模块化设计进行了深入系统的研究,构建了物流产品模块图,并采用波斯顿矩阵对模块进行深度管理以避免过渡定制化。第三方物流企业通过对模块的不同组合来实现物流产品的个性化定制,以满足定制并快速响应市场的需求。This paper focuses on the key tactics and technology in customization marketing of Third Party Logistics -design modularity of logistics product, which is be researched deeply. The modularity figure of logistics product, and depth management for modularity are constructed by adopting boston Matrix in order to avoid over-customized. Personality customization is realized through making up module differently for Third Party Logistics corporations, to satisfy the demand for customizing and responding the market fast.

关 键 词：第三方物流 定制营销 模块化设计 模块管理 

分 类 号：F25[经济管理—国民经济]