有限理性、心智成本及其简化机制  

Bounded Rationality, Mental Cost and Simplified Information Mechanisms

作　　者：卿志琼[1] 

机构地区：[1]南开大学国际商学院,天津300071

出　　处：《广西经济管理干部学院学报》2005年第2期5-10,共6页Journal of GuangXi Cadres College of Economic and Management

摘　　要：论文通过批判新古典经济学“心智成本为零”假设,在有限理性假设的基础上提出了“心智成本为正”的假设。有限理性说明心智是一种稀缺资源。当收益和外在约束既定时,经济主体倾向于脑力的节约。在复杂性和不确定性条件下,依赖世界观、直觉、情感、习惯、组织和秩序等信息简化机制可以降低心智成本。The assumption that mental cost is positive was put forward in this paper through criticizing the assumption that mental cost is zero. Bounded rationality means that inner resources is spare, economic actors have the inclination to save inner resources on the condition that income and exterior constraints are given, and reduce mental cost in resort to simplified information mechanisms such as world view, intuition, feeling, habit, social organization and order.

关 键 词：完全理性 有限理性 心智成本 

分 类 号：F069.9[经济管理—政治经济学]